The Marketing Money Pit – How to Avoid It
As a business owner, you're constantly looking for ways to grow and manage your business effectively. With countless marketing companies promising to boost your visibility and sales, it's tempting to ...
How to Rebrand Your Business: A Comprehensive Guide
Rebranding can be a powerful strategy for businesses looking to evolve and stay competitive. Whether you're undergoing a brand identity redesign or a full corporate rebranding, the process involves se...
Why Businesses Don’t Attract the Customers They Want: Creating Personal Relationships Through Ads
Many business owners find themselves perplexed by the challenge of attracting the right customers. Despite investing in advertisements and promoting their products, the desired influx of customers oft...
The Importance of Defining Your Value Statement and Brand Before Hiring a Digital Marketing Agency
As a business owner, you understand that standing out in today’s competitive market is crucial for success. You might have considered hiring a digital marketing agency to boost your online presence an...
Branding 101: Understanding the Power of Emotions in Consumer Decision-Making
In the vast and competitive marketplace of today, successful branding is more crucial than ever. It's not just about having a recognizable logo or catchy slogan; it's about understanding the emotions ...
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Author
Darlene Ziebell
Author
Prominent entrepreneur, author, and business consultant Darlene Ziebell is excited to be writing this blog to help others navigate the world of business. This blog is one of several initiatives she has already launched to help entrepreneurs prepare for and overcome challenges in running a business. Darlene bases her methods on lessons learned from her own companies and hundreds of consulting clients. Read her articles and learn from the world's No.1 Business coach entrepreneurs wish they met sooner. She is a former CEO, Director, and public speaker. In addition to her MBA from Kellogg School of Management at Northwestern University, her extensive career consists of practical experience bootstrapping four startups and advising the Fortune 1000 as a management consultant.
