12 Lessons Every New Entrepreneur Needs Before Starting a Business

Launching a business can be one of the most exciting—and challenging—journeys you’ll ever embark upon. In my book, 12 Things I Wish I Knew Before I Started a Business, I delve into the core lessons that could save new entrepreneurs years of trial and error. Here’s a sneak peek at some of these key insights to help you avoid common pitfalls and navigate the road ahead with confidence.

1. Know Your Market – It’s not enough to have a great idea. Research the market thoroughly to ensure there’s demand.
2. Plan Financially for Survival – Cash flow is the lifeblood of any business. Underestimating expenses is a mistake many new business owners make, so budget conservatively.
3. Build a Strong Network – Relationships are crucial. Surround yourself with mentors, advisors, and peers who’ve walked the path before.
4. Adaptability is Key – Markets change, and so should you. Being flexible allows you to pivot when necessary.
5. Don’t Ignore Marketing – The “build it and they will come” myth is just that—a myth. A strong marketing plan is essential for growth.
6. Understand Your Core Values – Align your business with values that matter to you. It will guide your decisions and attract like-minded customers.
7. Expect Challenges – Every business faces hurdles. Resilience and problem-solving skills are as valuable as a solid business model.
8. Prioritize Customer Experience – Happy customers become loyal advocates, so invest in exceptional service from day one.
9. Balance Vision and Execution – Dream big but stay grounded. Consistent execution on small goals leads to big wins.
10. Hire Carefully – Your team will shape your business. Choose people who align with your mission and add value to the culture.
11. Don’t Go It Alone – Asking for help is a strength, not a weakness. Tap into expertise when you need it.
12. Celebrate Small Wins – The journey can be long, so celebrate milestones along the way to stay motivated.

These are just a few lessons I wish someone had shared with me before I started my own businesses. If you're serious about entrepreneurship, embracing these principles can give you the head start many wish they had. For more on each lesson, look out for 12 Things I Wish I Knew Before I Started a Business—it could be the guide you need as you prepare to launch. Connect with me here and begin to prepare for your business journey.

Written by Darlene M. Ziebell