Why Content Marketing Isn’t About Likes, Clicks, or Impressions
In today’s fast-paced digital world, it’s easy to get caught up in the numbers. Business owners often obsess over how many likes their posts get, how many impressions their ads...
The Art of Making (and Walking Away From) a Deal Knowing When to Say Yes or No
As business owners, deals often define our success. Whether you're negotiating with clients, suppliers, or investors, every decision has a ripple effect on your business. But here's the truth: not...
Why Taking Action and Pivoting Are Essential for Business Success
As a business owner, you know the market doesn’t wait for anyone. Industries evolve, customer demands shift, and new competitors emerge daily. Yet, amidst these changes, the success of your...
Why Every Business Owner Must Measure Customer Acquisition Cost (CAC)
Why Every Business Owner Must Measure Customer Acquisition Cost (CAC)
As a business owner, you know the importance of growth. New customers drive revenue, expand your market presence, and keep your...
The Number One Big Mistake Every Business Owner Makes When Starting a New Business
Starting a new business is exhilarating. You have a vision, a dream, and the drive to turn your idea into reality. But as you venture into this uncharted territory, there is one major pitfall that...
The Challenge of Thriving in Business Without Loving Sales
The Challenge of Thriving in Business Without Loving Sales
As a business owner, the odds of surviving without enjoying sales are undeniably challenging. Yet, they are far from impossible to...
Why Strategy, Not Tactics, Determines Long-Term Business Success
In today’s fast-paced business world, it’s tempting to dive headfirst into tactics—running campaigns, launching new products, or adopting the latest tech trends. But without a...
Why “Trying Not to Fail” Won’t Help You Grow Your Business
Many entrepreneurs approach their business with a mindset focused on avoiding failure. While the intention might seem logical, this mindset is inherently limiting. The problem is that "trying not...
How I Built an 8-Figure Consulting Practice and Use AI to Scale Even Faster
How I Built an 8-Figure Consulting Practice and Use AI to Scale Even Faster
Building an 8-figure consulting practice wasn’t a quick or easy journey—it required relentless focus,...
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Author
Darlene Ziebell
Author
Prominent entrepreneur, author, and business consultant Darlene Ziebell is excited to be writing this blog to help others navigate the world of business. This blog is one of several initiatives she has already launched to help entrepreneurs prepare for and overcome challenges in running a business. Darlene bases her methods on lessons learned from her own companies and hundreds of consulting clients. Read her articles and learn from the world's No.1 Business coach entrepreneurs wish they met sooner. She is a former CEO, Director, and public speaker. In addition to her MBA from Kellogg School of Management at Northwestern University, her extensive career consists of practical experience bootstrapping four startups and advising the Fortune 1000 as a management consultant.
