Why Copy-Paste Marketing Doesn’t Work

Too many business owners fall for the trap of imitation. You see a competitor’s ad or someone else's viral campaign, and the temptation is to replicate it and expect the same results. But here’s the catch: you don’t know their strategy—and you don’t know their numbers.

Copy-paste marketing may feel productive, but it rarely delivers. Why? Because your business isn’t their business. Your audience, value proposition, and long-term goals are unique.

The biggest marketing wins I’ve seen?
They didn’t come from flashy trends. They came from companies who knew exactly:

• Who they serve
• What problem they solve
• And how to communicate that clearly, over time, with consistency

If your current marketing feels like throwing spaghetti at the wall, it’s time to stop. You don’t need more posts—you need a message that lands.

This is why I help clients build strategy first. Then we layer in marketing that’s authentic, repeatable, and ROI-driven. Anything else is just noise. Connect with me today and start an ROI-driven marketing plan.

Written by Darlene M. Ziebell