Introduction: In an era dominated by digital marketing, businesses are increasingly turning to experts who promise to elevate their brand through captivating images, compelling content, and...

85% of all business startups fail within five years. These statistics have not changed in decades in the USA. 40% of these businesses fail because there is no market. Why do people still...

Business owners should use a combination of emotion and logic to manage their business. Emotion can provide valuable insights into customer needs, employee morale, and creative problem-solving....

Small Business Owners Do Not Know The Difference Between A Strategic Plan And A Marketing Plan.

Almost every business owner I meet tells me they need more customers so the first thing they do is...

It's interesting how many business owners talk in circles when answering my question, "What's your business?" As an entrepreneur, you must always be prepared to answer this question within a few...

Many of my private clients make this statement to me almost word for word: “Marketing doesn’t work!” And I agree with them under certain conditions.  Unfortunately most of...