The Art of Closing a Sale: Tapping into Customer Emotions
It is easy to close a sale when you target your customer’s emotion. In the dynamic world of sales, understanding and targeting customer emotions can transform a challenging pitch into a...
Reality Check: Having an Idea for a Business Doesn't Guarantee Sales
In the world of entrepreneurship, the journey from concept to success is often paved with obstacles and challenges. While having a groundbreaking business idea might be the starting point, it's...
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Author
Darlene Ziebell
Author
Prominent entrepreneur, author, and business consultant Darlene Ziebell is excited to be writing this blog to help others navigate the world of business. This blog is one of several initiatives she has already launched to help entrepreneurs prepare for and overcome challenges in running a business. Darlene bases her methods on lessons learned from her own companies and hundreds of consulting clients. Read her articles and learn from the world's No.1 Business coach entrepreneurs wish they met sooner. She is a former CEO, Director, and public speaker. In addition to her MBA from Kellogg School of Management at Northwestern University, her extensive career consists of practical experience bootstrapping four startups and advising the Fortune 1000 as a management consultant.
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