Profit on Paper Won’t Keep the Lights On
Many business owners obsess over revenue, but the real question is: How much of it are you actually keeping?
I’ve seen too many businesses celebrate a big contract while ignoring their cash flow. They assume profit on paper means they’re safe. But when payroll is due and the bank account is empty, reality hits hard.
Cash flow is what keeps your business running. It covers rent, payroll, inventory, and marketing. Without it, you’re one bad month away from shutting down. That’s why you need to track expenses, invoice promptly, and never assume that a future sale will solve today’s cash crunch.
Profitability is important, but cash flow is survival. Watch it like a hawk—because the moment you lose sight of it, your business is already in trouble. Connect with me today and learn how to watch your cash.
Written by Darlene M. Ziebell
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Author
Darlene Ziebell
Author
Prominent entrepreneur, author, and business consultant Darlene Ziebell is excited to be writing this blog to help others navigate the world of business. This blog is one of several initiatives she has already launched to help entrepreneurs prepare for and overcome challenges in running a business. Darlene bases her methods on lessons learned from her own companies and hundreds of consulting clients. Read her articles and learn from the world's No.1 Business coach entrepreneurs wish they met sooner. She is a former CEO, Director, and public speaker. In addition to her MBA from Kellogg School of Management at Northwestern University, her extensive career consists of practical experience bootstrapping four startups and advising the Fortune 1000 as a management consultant.
